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Professional Summary

I am an experienced writer and content marketer with over 10 years of experience building strategies for leading e-commerce brands in India. I have helped build the content function and mentored teams from the ground up for organisations like Zivame, Flipkart, Cleartrip, and Blue Tokai Coffee, leading the overall content and creative charter.

At Flipkart, I was a part of the foundational team to lead and build the very first in-app, video & content commerce platform, where I designed the key content frameworks and collaborated with creators across industries to promote video-first sales.

I specialise in content team development and mentoring, editing, creative ideation and content strategy for building well-rounded brands.


After moving out of the corporate sphere with a desire to take charge of my own career development, I now work as an independent content & branding consultant to guide business owners of upcoming brands to help them grow and promote their business with content at the forefront. 


 Content Strategy  Writing   Brand Storytelling Content Tone & Framework Design Branding   Social Media Strategy    Editorial Content   Campaign Ideation   Website Content  Content Marketing Strategy  Creative Conceptualization   

Work Experience

2022 - Present

Content Strategist, Independent Consultant

I design and deliver effective content strategies, brand stories and marketing plans to businesses in the growth stage.

2020 - 2022

Content & Marketing Strategist, Flipkart

Led the content charter for an in-app, video-first content commerce platform in partnership with influencers and creators. I also handled the marketing team for the FMCG range of products, working with internal and external stakeholders for promotion of all product types.

2019 - 2020

Content Lead, Blue Tokai Coffee Roasters

Set up and led the content, creative and community teams for all online + offline marketing channels of the brand. 

2018 - 2019

Chief Wordsmith & Editorial Content Marketer, Cleartrip

I oversaw all the editorial marketing content production for travel related updates and new product launches within the app and website. 

2016 - 2018

Content Manager, Zivame

I spearheaded the content for all performance marketing platforms and developed brand engagement strategies for both online, as well as retail marketing, alongside my team of internal writers while also mentoring freelancers and collaborating with external agencies. 


I am a coffee-enthusiast, an animal lover, avid traveller, curious observer, emotional writer (you can read more on my community website, Big Feelings, or my Medium page) and a certified SCUBA diver. I am passionate about subjects like psychology, mental health, productivity and wellbeing and always looking for ways to develop my resilience in emotional and physical ways. I love reading - books, articles, posts on Linkedin, you name it. I also love journaling and exploring meditative forms of art through my platform Line of Calm. All in all, my interests are wide and varied, and I’m always up for an interesting conversation that dives beyond the basics.

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