Helping businesses tell powerful stories.

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This is me

I’m a writer, marketer, and content consultant with over a decade of experience spanning B2C and B2B industries.

From building vibrant brand identities for direct-to-consumer businesses to driving impactful AI and tech marketing strategies, my work focuses on helping brands connect deeply with their audiences through storytelling and purpose-driven strategies.

I’m also the creator of Big Feelings, a blog that fosters conversations about emotions often left unspoken.

Passionate about mental health advocacy, personal growth, and wildlife conservation, I actively seek to collaborate with brands and individuals who share these values.

When I’m not crafting stories or brainstorming strategies, you’ll find me exploring creative outlets, planning workshops, or enjoying life with my mischievous rescue dog by my side.

Content Strategy Writing Campaign Ideation

Branding Social Media Strategy

Lectures Content Team Mentoring

Creative Conceptualization

See My Work

I advise start-ups
on content campaigns & brand strategy

I started my career as an account executive at a mid-tier advertising agency. Setting up review meetings, writing brand briefs and liaising with clients was a majority of my job profile. A few years later, however, I realised I was feeling creativity unsatisfied; I wanted to write, and be on the ideation and creation side of things.

That’s when I made a switch.

I moved from advertising to content marketing and went on to work with some of India’s leading e-commerce platforms & a few startups, heading their content division.

From building and mentoring young writers, to developing creative campaigns, I have worked for industries across the board (such as AI, tech, lifestyle, travel, food & beverage, fashion and more) to build brand identities, cultivate strategies and strengthen marketing campaigns through content.

Get in Touch

From small scale to large, I've worked with brands across sectors and sizes to help build beautiful stories, create meaningful impact and meet business goals through effective content and marketing strategies.